MIT OpenCourseWare
Marketing Management
Art: Gaston, John, (John Gaston merchant ledger) - DPLA -…, 1773 · Public domain
- Instructor
- Prof. Natalie Mizik
- Term
- Fall 2010
- Level
- Graduate
- What's inside
- 1 lecture note · 1 reading · 7 other files · 5 web pages
- Materials open
- MIT OCW
Other versions of this course
- 15.810 · Fall 2015 · Study here
- 15.810 · Fall 2010 · Study here (this version)
- 15.810 · Fall 2004 · Study here
About this course
Source: MIT OpenCourseWare 15.810 Marketing Management, Fall 2010, Prof. Natalie Mizik — original course page on ocw.mit.edu ↗. License: CC BY-NC-SA 4.0. Study order: none is claimed; materials are grouped by MIT's own sections. Taken from MIT's published course files, downloaded from ocw.mit.edu on September 22, 2026. How RedLectern is built.
Materials are grouped the way MIT organized them. A verified, course-wide order has not been established here.
Before you start
Prerequisites are not listed here. Check MIT's own syllabus for this course.
How this course was organized
What's here, and what isn't
- MIT lists a session calendar for this course, but it could not be verified well enough to build a sequence from it — materials are grouped by section instead.
Materials by section
Grouped by section, as MIT organized them. Not sequenced or ordered.
Lecture Notes
7 files
- Session 1 · Introduction and company analysis Download
- Session 3 · Customer analysis I Download
- Session 4 · Customer analysis II and III: Value to the customer and customer lifetime value Download
- Session 6 · Segmentation, targeting and positioning Download
- Session 9 · IBS, social responsibility and marketing Download
- Session 10 · Branding · Lecture notes (Courtesy of John Gerzema. Used with permission.) Download
- Session 12 · Product Download
MIT OpenCourseWare, Prof. Natalie Mizik, 15.810 Marketing Management, Fall 2010.
License: CC BY-NC-SA 4.0 · Edition: Fall 2010 · Open the original course on OCW ↗
Organized by RedLectern, independent of MIT and not endorsed by MIT.
Per-resource rights are recorded on each resource; All-Rights-Reserved items are link-only, never mirrored.