Calendar · Lecture Notes
MIT OpenCourseWare
Marketing Management
Art: Gaston, John, (John Gaston merchant ledger) - DPLA -…, 1773 · Public domain
- Instructor
- Prof. Duncan Simester
- Term
- Fall 2004
- Level
- Graduate
- What's inside
- 1 lecture note · 1 reading · 20 other files · 3 web pages
- Materials open
- MIT OCW
Other versions of this course
- 15.810 · Fall 2015 · Study here
- 15.810 · Fall 2010 · Study here
- 15.810 · Fall 2004 · Study here (this version)
About this course
Source: MIT OpenCourseWare 15.810 Marketing Management, Fall 2004, Prof. Duncan Simester — original course page on ocw.mit.edu ↗. License: CC BY-NC-SA 4.0. Study order: MIT's own listing order, section by section. Taken from MIT's published course files, downloaded from ocw.mit.edu on September 23, 2026. How RedLectern is built.
Materials are grouped the way MIT organized them. A verified, course-wide order has not been established here.
Has MIT solutions
Before you start
Prerequisites are not listed here. Check MIT's own syllabus for this course.
How this course was organized
What's here, and what isn't
- A lecture sequence of 18 items is confirmed. It stays as organized materials rather than a full course order.
Not included here
2 items from the source could not be safely included:
- MIT's page format for this item wasn't recognized clearly enough to place it safely. (2 items)
Materials by section
Grouped by section, as MIT organized them. Not sequenced or ordered.
Lecture Notes
10 files
- Lecture: Introduction Download
- Lecture: The Customer Decision Process Download
- Lecture: Marketing Strategy 1 Download
- Lecture: Marketing Strategy 2 Download
- Lecture: New Product Development Download
- Lecture: Pricing Download
- Lecture: Management of Marketing Channels 1 Download
- Lecture: Management of Marketing Channels 2 Download
- Lecture: Advertising Download
- Lecture: Conclusion Download
Assignments
10 files
- Tweeter · Questions Download
- Vestron · Questions Download
- Optical Distortion · Questions Download
- Group Case Reports Download
- Vicks Healthcare · Questions Download
- Final Exercise Download
- Michael Bregman · Questions Download
- Barco Projection Systems · Questions Download
- This resource includes case questions regarding Zigo Positioning Statement with their answers (zigo_posng_stmnt.pdf) Download
- Boston Whaler · Questions Download
Course outline
Calendar · Lecture Notes
Lecture 2: Lecture: The Customer Decision Process
Calendar · Lecture Notes
Lecture 3: Case Study: Vicks
Calendar · Lecture Notes
Lecture 4: Lecture: Marketing Strategy 1
Calendar · Lecture Notes
Lecture 5: Lecture: Marketing Strategy 2
Calendar · Lecture Notes
Lecture 6: Case Study: Vestron
Calendar · Lecture Notes
Lecture 7: Case Study: Barco
Calendar · Lecture Notes
Lecture 8: Lecture: New Product Development
Calendar · Lecture Notes
Lecture 9: Case Study: Optical Distortion
Calendar · Lecture Notes
Lecture 10: Lecture: Pricing
Calendar · Lecture Notes
Lecture 11: Case Study: Tweeter etc.
Calendar · Lecture Notes
Lecture 12: Lecture: Management of Marketing Channels 1
Calendar · Lecture Notes
Lecture 13: Case Study: Boston Whaler
Calendar · Lecture Notes
Lecture 14: Lecture: Management of Marketing Channels 2
Calendar · Lecture Notes
Lecture 15: Case Study: Michael Bregman
Calendar · Lecture Notes
Lecture 16: Lecture: Advertising
Calendar · Lecture Notes
Lecture 17: Lecture: Advertising at Nike
Calendar · Lecture Notes
Lecture 18: Lecture: Conclusion
MIT OpenCourseWare, Prof. Duncan Simester, 15.810 Marketing Management, Fall 2004.
License: CC BY-NC-SA 4.0 · Edition: Fall 2004 · Open the original course on OCW ↗
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