MIT OpenCourseWare
Marketing Management: Analytics, Frameworks, and Applications
Art: Gaston, John, (John Gaston merchant ledger) - DPLA -…, 1773 · Public domain
- Instructor
- Prof. John Hauser
- Term
- Fall 2015
- Level
- Graduate
- What's inside
- 2 problem sets · 1 lecture note · 1 reading · 27 other files · 5 web pages
- Materials open
- MIT OCW
Other versions of this course
- 15.810 · Fall 2015 · Study here (this version)
- 15.810 · Fall 2010 · Study here
- 15.810 · Fall 2004 · Study here
About this course
Source: MIT OpenCourseWare 15.810 Marketing Management: Analytics, Frameworks, and Applications, Fall 2015, Prof. John Hauser — original course page on ocw.mit.edu ↗. License: CC BY-NC-SA 4.0. Study order: none is claimed; materials are grouped by MIT's own sections. Taken from MIT's published course files, downloaded from ocw.mit.edu on September 23, 2026. How RedLectern is built.
Materials are grouped the way MIT organized them. A verified, course-wide order has not been established here.
Before you start
Prerequisites are not listed here. Check MIT's own syllabus for this course.
How this course was organized
What's here, and what isn't
- MIT lists a session calendar for this course, but it could not be verified well enough to build a sequence from it — materials are grouped by section instead.
Not included here
17 items from the source could not be safely included:
- MIT's page format for this item wasn't recognized clearly enough to place it safely. (16 items)
- Referenced in a table, but without MIT's own verified order, so it isn't used to claim a sequence.
Materials by section
Grouped by section, as MIT organized them. Not sequenced or ordered.
Readings
- Note on Conjoint Analysis - 15.810 Fall 2015 Download
- Note on Consumer Behavior - 15.810 Fall 2015 Download
- Note on Strategic Positioning - 15.810 Fall 2015 Download
- Note on the Voice of the Customer - 15.810 Fall 2015 Download
Lecture Notes
9 files
- Lecture 1: Strategic Positioning - 15.810 Fall 2015 Download
- Lecture 3: Marketing Analytics - 15.810 Fall 2015 Download
- Lecture 4: Action Learning Project - 15.810 Fall 2015 Download
- Lecture 6: Consumer Behavior Theory - 15.810 Fall 2015 Download
- Lecture 8: Product Design and Customer Voice - 15.810 Fall 2015 Download
- Lecture 10: Pricing - 15.810 Fall 2015 Download
- Lecture 14: Promotion - 15.810 Fall 2015 Download
- Lecture 17: Project Review - 15.810 Fall 2015 Download
- Lecture 20: Review and Synthesis of Marketing - 15.810 Fall 2015 Download
Assignments
11 files
- Analytics Funnel Problem Set (Beta 1.0 Version) - 15.810 Fall 2015 Download
- Analytics Funnel Spreadsheet - 15.810 Fall 2015 Download
- Analytics Simulated Store Problem Set (Beta 1.0 Version) - 15.810 Fall 2015 Download
- Analytics Simulated Store Spreadsheet - 15.810 Fall 2015 Download
- BBVA Compass Case Spreadsheet - 15.810 Fall 2015 Download
- Brita Case Spreadsheet - 15.810 Fall 2015 Download
- Case Discussion Questions - 15.810 Fall 2015 Download
- Analytics Funnel Spreadsheet Download
- Analytics Simulated Store Spreadsheet Download
- BBVA Compass Spreadsheet Download
- Brita Spreadsheet Download
Tools
MIT OpenCourseWare, Prof. John Hauser, 15.810 Marketing Management: Analytics, Frameworks, and Applications, Fall 2015.
License: CC BY-NC-SA 4.0 · Edition: Fall 2015 · Open the original course on OCW ↗
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