Social Media in Southeast Turkey

Front matter

SOCIAL MEDIA

IN SOUTHEAST TURKEY

PUBLISHED AND FORTHCOMING TITLES:

Introduction to the series Why We Post

This book is one of a series of 11 titles. Nine are monographs devoted to specific field sites (including this one) in Brazil, Chile, China, England, India, Italy, Trinidad and Turkey - they will be published in 2016-17. The series also includes a comparative book about all our findings, published to accompany this title, and a final book which contrasts the visuals that people post on Facebook in the English field site with those on our Trinidadian field site.

When we tell people that we have written nine monographs about social media around the world, all using the same chapter headings (apart from Chapter 5), they are concerned about potential repetition. However, if you decide to read several of these books (and we very much hope you do), you will see that this device has been helpful in showing the precise opposite. Each book is as individual and distinct as if it were on an entirely different topic.

This is perhaps our single most important finding. Most studies of the internet and social media are based on research methods that assume we can generalise across different groups. We look at tweets in one place and write about ‘Twitter’. We conduct tests about social media and friendship in one population, and then write on this topic as if friendship means the same thing for all populations. By presenting nine books with the same chapter headings, you can judge for yourselves what kinds of generalisations are, or are not, possible.

Our intention is not to evaluate social media, either positively or negatively. Instead the purpose is educational, providing detailed evidence of what social media has become in each place and the local consequences, including local evaluations.

Each book is based on 15 months of research during which time the anthropologists lived, worked and interacted with people in the local language. Yet they differ from the dominant tradition of writing social science books. Firstly they do not engage with the academic literatures on social media. It would be highly repetitive to have the same discussions in all nine books. Instead discussions of these literatures are to be found vi in our comparative book, How the World Changed Social Media. Secondly these monographs are not comparative, which again is the primary function of this other volume. Thirdly, given the immense interest in social media from the general public, we have tried to write in an accessible and open style. This means we have adopted a mode more common in historical writing of keeping all citations and the discussion of all wider academic issues to endnotes. If you prefer to read above the line, each text offers a simple narrative about our findings. If you want to read a more conventional academic book that relates the material to its academic context, this can be done through engaging with the endnotes.

We hope you enjoy the results and that you will also read our comparative book — and perhaps some of the other monographs - in addition to this one.

INTRODUCTION TO THE SERIES WHY WE POST

Acknowledgements

This book is the product of my postdoctoral research undertaken while I was a research associate at UCL Department of Anthropology (2012 to 2015). It is part of the Global Social Media Impact Study (GSMIS), a project dedicated to understanding the impact of social media in nine different sites around the world, funded by the European Research Council (grant ERC-2011-AdG-295486 Socnet), to which I am grateful for the generous financial support. I also wish to thank UCL Anthropology Department and the colleagues who supported me throughout the making of this book.

I am particularly indebted to all the members of the GSMIS team: Nell Haynes, Tom McDonald, Razvan Nicolescu, Jolynna Sinanan, Juliano Spyer, Shriram Venkatraman, Xinyuan Wang, and our supporting mentor, Daniel Miller. Their continuous invaluable assistance, help and advice in London, and during field work through Skype and email have been precious.

This research would not have been possible without the help and support of the warm and hospitable people I met in Mardin. I am extremely grateful to hundreds of friends and research participants who trusted me, opened their houses and lives, engaged with me and answered my questions. I would also like to thank my research assistants, who prefer to remain anonymous, and colleagues at Mardin Artuklu University and the British Institute at Ankara.

I would like to thank Luigi Achilli, Fabio Vicini and the anonymous reviewer for helpful suggestions. I am especially grateful to Marina De Giorgi, whose presence during field work and writing-up has been so precious and supportive. I would also like to thank my mother, brother and friends in London, Italy, Turkey and the world, who, despite geographical distance, have all been present and supportive in different ways.

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Contents

List of figures

2. The social media landscape: Individuals and groups in the local media ecology

3. Visual posting: Showing off and shifting boundaries between private and public