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Marwan Kraidy · 2006
93,468 words · about 6 h 33 min to read
Licence: CC BY-NC-ND 4.0 · repository export licence (OAPEN) · Kraidy, Marwan (2006), Hybridity, or the Cultural Logic of Globalization, open access publisher - licensed CC BY-NC-ND 4.0 (https://creativecommons.org/licenses/by-nc-nd/4.0/)
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CNP OT tela) ae or the Cultural Logic of Globalization
Preface vi Acknowledgments xiii
Cultural Hybridity and International
Communication 1 Scenarios of Global Culture 15 The Trails and Tales of Hybridity 45 Corporate Transculturalism 72
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