The opening of the text
Cole's Funny Picture Book No. 1
Written And Compiled By E.W. Cole (1832-1918)
First Published 1879 By Cole Publications, Melbourne, Australia.
73rd Edition Totalling 920,000 copies. [*]Cole's Funny Picture Book No. 1
Or Family Amuser And Instructor;
To Delight The Children And Make Home Happier;
The Best Child's Picture Book In All The World.It Contains Also Choice Riddles, Games and pieces of reading for Adults. Look through it yourself.
Long ago the Rainbow was a Sign it is said,
Now 'tis the Sign of Cole's Book Arcade.
So, when in the sky a bow is displayed,
Be sure that you think of the Book Arcade.
Cole's Book Arcade strange as it looks,
Contains more than a million books.
New and second-hand, common and rare,
Can get most any book you want there.