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Browse materialsMIT ESD.57 · Fall 2007

Technology-based Business Transformation

Subjects: Business · Engineering · Technology

Art: Detroit Publishing Co., Low Library2, between… · Public domain

Instructor: Prof. Irving Wladawsky-Berger
Term: Fall 2007
Level: Graduate
What's inside: 6 videos · 1 lecture note · 1 reading · 20 other files · 2 web pages
Materials open: Videos here · files on MIT OCW

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Source: MIT OpenCourseWare ESD.57 Technology-based Business Transformation, Fall 2007, Prof. Irving Wladawsky-Berger — original course page on ocw.mit.edu ↗. License: CC BY-NC-SA 4.0. Study order: MIT's own listing order, section by section. Taken from MIT's published course files, downloaded from ocw.mit.edu on September 23, 2026. How RedLectern is built.

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Lecture Notes

14 files

MIT OpenCourseWare, Prof. Irving Wladawsky-Berger, ESD.57 Technology-based Business Transformation, Fall 2007.

License: CC BY-NC-SA 4.0 · Edition: Fall 2007 · Open the original course on OCW ↗

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Technology-based Business Transformation

Before you start

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Materials by section

Lecture Notes

3. Strategy formulation - the internet and the Web as major disruptive forces; Coming up with the IBM internet strategy; The future of the internet

4. Strategy formulation - key internal factors

5. Operationalizing the strategy - key internal factors; Market and application segmentation, internal measurements, management reviews

6. Operationalizing the strategy - key external factors; Major role of market experimentation and end-user innovation

9. The major role of marketing and communications in strategy formulation and execution; The IBM e-business marketing and communications strategy

10. Organization and cultural issues - building and managing a virtual organization