MIT OpenCourseWare
Special Seminar in Marketing: Marketing Management
Art: Gaston, John, (John Gaston merchant ledger) - DPLA -…, 1773 · Public domain
- Instructors
- Prof. Dan Ariely, Prof. Michael Norton
- Term
- Spring 2004
- Level
- Graduate
- What's inside
- 1 lecture note · 1 reading · 14 other files · 4 web pages
- Materials open
- MIT OCW
About this course
Source: MIT OpenCourseWare 15.840 Special Seminar in Marketing: Marketing Management, Spring 2004, Prof. Dan Ariely, Prof. Michael Norton — original course page on ocw.mit.edu ↗. License: CC BY-NC-SA 4.0. Study order: none is claimed; materials are grouped by MIT's own sections. Taken from MIT's published course files, downloaded from ocw.mit.edu on September 23, 2026. How RedLectern is built.
Materials are grouped the way MIT organized them. A verified, course-wide order has not been established here.
Before you start
Prerequisites are not listed here. Check MIT's own syllabus for this course.
How this course was organized
What's here, and what isn't
- MIT lists a session calendar for this course, but it could not be verified well enough to build a sequence from it — materials are grouped by section instead.
Not included here
1 item from the source could not be safely included:
- MIT's page format for this item wasn't recognized clearly enough to place it safely.
Materials by section
Grouped by section, as MIT organized them. Not sequenced or ordered.
Lecture Notes
12 files
- Case: FedEx Introduction Download
- Case: Calyx and Corolla Theory: Customer Life Time Value Download
- Case: Population Services Theory: Decision Making Download
- Case: Coke Theory: Pricing I Download
- Case: Rohm and Haas Theory: Pricing II Download
- The Psychology of Pricing Download
- Case: BMW Films Theory: Advertising Download
- Case: Humminbird Theory: Product Development Download
- Case: Yoplait Theory: Research Methods Download
- Cases: Xerox and Intuit Theory: Customer Satisfaction Download
- Cases: Barco and Swatch Theory: Product Life Cycle Download
- Cases: Levi’s, and Black and Decker Theory: Branding Download
Exams
MIT OpenCourseWare, Prof. Dan Ariely, Prof. Michael Norton, 15.840 Special Seminar in Marketing: Marketing Management, Spring 2004.
License: CC BY-NC-SA 4.0 · Edition: Spring 2004 · Open the original course on OCW ↗
Organized by RedLectern, independent of MIT and not endorsed by MIT.
Per-resource rights are recorded on each resource; All-Rights-Reserved items are link-only, never mirrored.
