Assignments · Lecture Notes
MIT OpenCourseWare
Entrepreneurial Marketing
Art: Gaston, John, (John Gaston merchant ledger) - DPLA -…, 1773 · Public domain
- Instructor
- Prof. Jin Gyo Kim
- Term
- Spring 2002
- Level
- Graduate
- What's inside
- 1 lecture note · 1 reading · 14 other files · 4 web pages
- Materials open
- MIT OCW
About this course
Source: MIT OpenCourseWare 15.835 Entrepreneurial Marketing, Spring 2002, Prof. Jin Gyo Kim — original course page on ocw.mit.edu ↗. License: CC BY-NC-SA 4.0. Study order: MIT's own listing order, section by section. Taken from MIT's published course files, downloaded from ocw.mit.edu on September 23, 2026. How RedLectern is built.
Materials are grouped the way MIT organized them. A verified, course-wide order has not been established here.
Before you start
Prerequisites are not listed here. Check MIT's own syllabus for this course.
How this course was organized
What's here, and what isn't
- MIT's own materials here did not support a verified, course-wide order, so they are grouped by section instead.
Not included here
1 item from the source could not be safely included:
- Referenced in a table, but without MIT's own verified order, so it isn't used to claim a sequence.
Materials by section
Grouped by section, as MIT organized them. Not sequenced or ordered.
Lecture Notes
10 files
- Session 1: Entrepreneurship and Marketing Download
- Session 2: Competitive Advantage/ The First Mover Advantage Download
- Session 4: Marketing Research Download
- Session 5: Wildfire Communications Download
- Session 6 Demand Forecasting Download
- Session 7: Demand Forecasting II Download
- Session 8: Competitive Market Structure (Market Definition) Download
- Session 9: Segmentation and Targeting Download
- Session 10: Focus vs Diversification Download
- Session 12: Positioning Download
Assignments
Tools
Course outline
Assignments · Lecture Notes
Lecture 2: Sustaining Competitive Advantages of New Ventures
Assignments · Lecture Notes
Lecture 3: Guest Speaker: Eric Spitz, Chief Executive Officer of Trakus
Assignments · Lecture Notes
Lecture 4: Market Research
Assignments · Lecture Notes
Lecture 5: Wildfire Communications
Assignments · Lecture Notes
Lecture 6: Demand Forecasting
Assignments · Lecture Notes
Lecture 7: AT&T; USA Direct In-Languge Service: India
Assignments · Lecture Notes
Lecture 8: Creating a New Market
Assignments · Lecture Notes
Lecture 9: Segmentation and Targeting
Assignments · Lecture Notes
Lecture 10: Product Concept Development
Assignments · Lecture Notes
Lecture 11: Focus vs Diversification
Assignments · Lecture Notes
Lecture 12: Positioning Tools
Assignments · Lecture Notes
Lecture 13: Brent Hodgins, Guest Speaker
Assignments · Lecture Notes
Lecture 14: Leverage Communication
Assignments · Lecture Notes
Lecture 15: Overcome Market Resistance
Assignments · Lecture Notes
Lecture 16: Pricing Tools I
Assignments · Lecture Notes
Lecture 17: Pricing Tools II
Assignments · Lecture Notes
Lecture 18: Market Expansion and Pricing
Assignments · Lecture Notes
Lecture 19: Mathsoft (A)
Assignments · Lecture Notes
Lecture 20: Guest Speaker: Nick Lazaris, CEO of Keurig
Assignments · Lecture Notes
Lecture 21: Managing Customers
Assignments · Lecture Notes
Lecture 22: Relationship Marketing and Wrap-Up
Assignments · Lecture Notes
Lecture 23: Presentation of Marketing Plans
Assignments · Lecture Notes
Lecture 24: Presentation of Marketing Plans
Assignments · Lecture Notes
Lecture 25: Presentation of Marketing Plans
MIT OpenCourseWare, Prof. Jin Gyo Kim, 15.835 Entrepreneurial Marketing, Spring 2002.
License: CC BY-NC-SA 4.0 · Edition: Spring 2002 · Open the original course on OCW ↗
Organized by RedLectern, independent of MIT and not endorsed by MIT.
Per-resource rights are recorded on each resource; All-Rights-Reserved items are link-only, never mirrored.
