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Browse materialsMIT 15.834 · Spring 2003

Marketing Strategy

Art: C. Morrison (engraver); Dodd, Robert (artist and…, An Outward bound East Indiaman sailing from the Downs - RMG PY8445, 29 May 1788 · Public domain

Instructor: Prof. Birger Wernerfelt
Term: Spring 2003
Level: Graduate
What's inside: 1 lecture note · 20 other files · 3 web pages
Materials open: MIT OCW

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About this course

Source: MIT OpenCourseWare 15.834 Marketing Strategy, Spring 2003, Prof. Birger Wernerfelt — original course page on ocw.mit.edu ↗. License: CC BY-NC-SA 4.0. Study order: MIT's own listing order, section by section. Taken from MIT's published course files, downloaded from ocw.mit.edu on September 23, 2026. How RedLectern is built.

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Lecture Notes

20 files

MIT OpenCourseWare, Prof. Birger Wernerfelt, 15.834 Marketing Strategy, Spring 2003.

License: CC BY-NC-SA 4.0 · Edition: Spring 2003 · Open the original course on OCW ↗

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Marketing Strategy

Before you start

What's here, and what isn't

Not included here

Materials by section

Lecture Notes

Lecture 1: Introduction.

Lecture 2: Coors . Harvard Business School Case #9-388-014.

Lecture 3: Prelude . Harvard Business School Case #9-373-052.

Lecture 4: The Walt Disney Company: The Entertainment King . Harvard Business School Case #9-701-035.

Lecture 5: Nintendo & Sega . Harvard Business School Cases #9-795-102 & 9-795-103.

Lecture 6: Browser Wars . Harvard Business School Case #9-798-094.

Lecture 7: Wernerfelt, Birger. “An Efficiency Criterion for Marketing Design.”

Lecture 8: EMI and the CT-scanner (A) . Harvard Business School Case #9-383-194.

Lecture 9: Nutrasweet (A-G) . Harvard Business School Cases #9-794-079,?,085 (B-G given out in class).

Lecture 10: Flightsafety (A-B) . Harvard Business School Cases #9-799-113 & 9-799-114 (B given out in class).

Lecture 11: Wal-Mart Stores, Inc . Harvard Business School Case #9-794-024.

Lecture 12: Mid-term Exam.

Lecture 13: Marks and Spencer . Harvard Business School Cases #9-391-089 and 9-391-090.

Lecture 14: Collis and Montgomery. “Resources and Rents.”

Lecture 15: Southwest Airlines (A) . Harvard Business School Case #9-575-060.

Lecture 16: Head Ski . Harvard Business School Case #6-313-120.

Lecture 17: Complaint Letters.

Lecture 18: SAS (A) . Harvard Business School Case #593-001-1.

Lecture 19: Fox . Harvard Business School Case #9-387-096.

Lecture 20: E-trade . Stanford Case #M-286.

Lecture 21: Collis and Montgomery. “Creating Corporate Advantage.” Harvard Business Review . #98303.

Lecture 22: Costco Companies . Harvard Business School Case #9-599-041.

Lecture 23: Newell . Harvard Business School Case #N9-799-139.

Lecture 24: Final Lecture.

Lecture 25: Final Exam / Paper Due.