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Browse materialsMIT 15.822 · Fall 2002

Strategic Marketing Measurement

Subject: Management

Art: C. Morrison (engraver); Dodd, Robert (artist and…, An Outward bound East Indiaman sailing from the Downs - RMG PY8445, 29 May 1788 · Public domain

Instructor
Prof. Drazen Prelec
Term
Fall 2002
Level
Graduate
What's inside
1 lecture note · 1 reading · 16 other files · 3 web pages
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About this course

Source: MIT OpenCourseWare 15.822 Strategic Marketing Measurement, Fall 2002, Prof. Drazen Prelec — original course page on ocw.mit.edu ↗. License: CC BY-NC-SA 4.0. Study order: MIT's own listing order, section by section. Taken from MIT's published course files, downloaded from ocw.mit.edu on September 23, 2026. How RedLectern is built.

Materials are grouped the way MIT organized them. A verified, course-wide order has not been established here.

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Prerequisites are not listed here. Check MIT's own syllabus for this course.

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  • A lecture sequence of 12 items is confirmed. It stays as organized materials rather than a full course order.

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Lecture Notes

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11 files

MIT OpenCourseWare, Prof. Drazen Prelec, 15.822 Strategic Marketing Measurement, Fall 2002.

License: CC BY-NC-SA 4.0 · Edition: Fall 2002 · Open the original course on OCW ↗

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