MIT OpenCourseWare

Browse materialsMIT 15.778 · Summer 2004

Management of Supply Networks for Products and Services

Subject: Management

Art: Gaston, John, (John Gaston merchant ledger) - DPLA -…, 1773 · Public domain

Instructor: Prof. Gabriel Bitran
Term: Summer 2004
Level: Graduate
What's inside: 1 lecture note · 1 reading · 32 other files · 4 web pages
Materials open: MIT OCW

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Source: MIT OpenCourseWare 15.778 Management of Supply Networks for Products and Services, Summer 2004, Prof. Gabriel Bitran — original course page on ocw.mit.edu ↗. License: CC BY-NC-SA 4.0. Study order: MIT's own listing order, section by section. Taken from MIT's published course files, downloaded from ocw.mit.edu on September 23, 2026. How RedLectern is built.

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MIT OpenCourseWare, Prof. Gabriel Bitran, 15.778 Management of Supply Networks for Products and Services, Summer 2004.

License: CC BY-NC-SA 4.0 · Edition: Summer 2004 · Open the original course on OCW ↗

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Management of Supply Networks for Products and Services

Before you start

What's here, and what isn't

Not included here

Materials by section

Syllabus

Lecture Notes

Assignments

Study Materials

Other materials from this course

Lecture 1: Introduction to Supply Networks: Supply Chain Management

Lecture 2: Supply Chain Management: Logistics

Lecture 3: Service Vision and Characteristics

Lecture 4: Service Encounter and Guarantees

Lecture 5: Customer Satisfaction

Lecture 6: Customer Retention and Loyalty

Lecture 7: Creating and Sustaining Excellence

Lecture 8: Matching Supply and Demand: Tug of War

Lecture 9: Managing a Global Service Company

Lecture 10: Introducing a New Service in a Distributed Environment

Lecture 11: Introducing a New Service in a Distributed Environment (cont.)

Lecture 12: Matching Supply and Demand: Procurement and Outsourcing

Lecture 13: Matching Supply and Demand: Managing the Interface - Call Centers

Lecture 14: Guest Speaker Topic: The Power of Management Capital

Lecture 15: Supply Chain Management: Road-mapping and Value Chain Design

Lecture 16: Supply Chain Management: Value of Information

Lecture 17: Information Technology Services: Internal Organization, Supplier Management, and Outsourcing

Lecture 18: Supply Chain Governance: UPS Project

Lecture 19: Supply Chain Management: International Issues

Lecture 20: Course Summary and Wrap-up