MIT OpenCourseWare
Entrepreneurial Sales
Art: Gaston, John, (John Gaston merchant ledger) - DPLA -…, 1773 · Public domain
- Instructors
- Lou Shipley, Kirk Arnold, Dennis Hoffman
- Term
- Spring 2015
- Level
- Graduate
- What's inside
- 1 lecture note · 1 reading · 38 other files · 3 web pages
- Materials open
- MIT OCW
About this course
Source: MIT OpenCourseWare 15.387 Entrepreneurial Sales, Spring 2015, Lou Shipley, Kirk Arnold, Dennis Hoffman — original course page on ocw.mit.edu ↗. License: CC BY-NC-SA 4.0. Study order: none is claimed; materials are grouped by MIT's own sections. Taken from MIT's published course files, downloaded from ocw.mit.edu on September 23, 2026. How RedLectern is built.
Materials are grouped the way MIT organized them. A verified, course-wide order has not been established here.
Before you start
Prerequisites are not listed here. Check MIT's own syllabus for this course.
How this course was organized
What's here, and what isn't
- MIT lists a session calendar for this course, but it could not be verified well enough to build a sequence from it — materials are grouped by section instead.
Not included here
17 items from the source could not be safely included:
- MIT's page format for this item wasn't recognized clearly enough to place it safely. (16 items)
- Referenced in a table, but without MIT's own verified order, so it isn't used to claim a sequence.
Materials by section
Grouped by section, as MIT organized them. Not sequenced or ordered.
Readings and Case Assignments
16 files
- Case material: Bay Networks Actuals - 15.387 Spring 2015 Download
- Case material: Bay Networks Forecasting - 15.387 Spring 2015 Download
- Case: Abido Tech - 15.387 Spring 2015 Download
- Case: Bay Networks A - 15.387 Spring 2015 Download
- Case: Bay Networks B - 15.387 Spring 2015 Download
- Case: Catherine Competitive Corporation A & B - 15.387 Spring 2015 Download
- Case: Charles Matrix Greylock - 15.387 Spring 2015 Download
- Case: Delphi Software - 15.387 Spring 2015 Download
- Case: Diver's Delight - 15.387 Spring 2015 Download
- Case: GridPro - 15.387 Spring 2015 Download
- Case: LuLu Instruments - 15.387 Spring 2015 Download
- Case: Pill Caddy - 15.387 Spring 2015 Download
- Case: Power Miser - 15.387 Spring 2015 Download
- Edge Analytics – 15.387 Spring 2015 Download
- Bay Networks Actuals Download
- Bay Networks Forecasting Download
Lecture Notes
22 files
- Lecture 1: Introduction - "Diver's Delight" - 15.387 Spring 2015 Download
- Lecture 2: The Sale: Preparation, Approach, and Presentation/Demonstration - 15.387 Spring 2015 Download
- Lecture 3: Prospecting - Pill Caddy - 15.387 Spring 2015 Download
- Lecture 4: Setting Sales Territories, Compensation and Quotas - 15.387 Spring 2015 Download
- Lecture 5: Team Selling - 15.387 Spring 2015 Download
- Lecture 6: Sales Training and Forecasting - 15.387 Spring 2015 Download
- Lecture 7: Channel Conflict - Formprint - 15.387 Spring 2015 Download
- Lecture 8: The Day-to-Day of a District Manager - NetApp - 15.387 Spring 2015 Download
- Lecture 9: Combining Sales Forces - Bay Networks A & B - 15.387 Spring 2015 Download
- Lecture 10: Scaling Inside Sales - Qualtrics - 15.387 Spring 2015 Download
- Lecture 11: Internal Expansion - 15.387 Spring 2015 Download
- Lecture 12: Expanding to the U.S. Market - CustomerGauge - 15.387 Spring 2015 Download
- Lecture 13: Sales Force Reorganization - Veritas - 15.387 Spring 2015 Download
- Lecture 14: OEM Sales - EMC and OuterBay - 15.387 Spring 2015 Download
- Lecture 15: Managing a Salesperson in a Large Company - Cabot Pharmaceuticals - 15.387 Spring 2015 Download
- Lecture 16: Complex Sales Situations - Edge Analytics - 15.387 Spring 2015 Download
- Lecture 17: Evolution of a Sales Model - Jive Software - 15.387 Spring 2015 Download
- Lecture 18: Freemium Sales Models - Dropbox - 15.387 Spring 2015 Download
- Lecture 19: Selling in the Age of Social Media - 15.387 Spring 2015 Download
- Lecture 20: Selling Systems - 15.387 Spring 2015 Download
- Lecture 21: Marketing Automation Software - 15.387 Spring 2015 Download
- Lecture 22: Wrap Up - 15.387 Spring 2015 Download
MIT OpenCourseWare, Lou Shipley, Kirk Arnold, Dennis Hoffman, 15.387 Entrepreneurial Sales, Spring 2015.
License: CC BY-NC-SA 4.0 · Edition: Spring 2015 · Open the original course on OCW ↗
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