Social Capital Online

Front matter

Cor a

FAUCHER

ONLINE Alienation and Accumulation

Chapter 1: Online Social Capital as Social

Social Capital and Cultural Capital The Dark Side of Social Capital Online Social Capital: Measurement Online Social Capital: Ownership

A Social Tool or a Numbers Game?

Chapter 2: Online Social Capital as Capital Fungibility: What is the Exchange Rate on a ‘Like’?

Three Forms of Exchange Circuits and Circulation Online Symbolic Capital Rise of the Micro-Celebrity

Liking and the Online Social ‘Market’ - Tracking and Tracing

Aggregate Social Capital Main Points

Chapter 3: Capitalism and the Ideologies of the Social

Communicative Capitalism The Fourth Fantasy Social Capitalist Strategies

Gaming the System of Social Capital 49

Microburst Gratification and Mobile Prosumers 52 Accumulation and Time: “Time is Money’ 56 Main Points 58

Chapter 4: From Accumulation to Alienation: Marx and Veblen 61

Alienation 62 Alienation, Deskilling, and the Online Social Economy 67 Alienation and Veblen 69 Veblen and Competitive Accumulation 73 Of Social Profits to Be Made Via Conspicuous Display 74 Ideology of Social Competition 76 Conspicuous Prosumption 79 Veblen and Capital Assets 81 Marx versus Veblen? 84 Main Points 85

Chapter 5: Alienation 2.0 - Symptoms of Narcissism and Aggression 87 From Digital Narcissism to Online Id 88 Digital Narcissism 89 Digital Objects and Objectification 90 Tracking and Striving For the Perfect Representation 92 Intensity and Attention 94 Online Ego Management 95 Digital Narcissism and Aggression: This is My Sandbox! 96 The Triumph of the Id 97 Online Aggression 100 Aggression and Approbation Cues 102 Contributing Factors 104 ‘Always Be Closing’ 106 Main Points 108

Chapter 6: The Network Spectacle 109 Baudrillard as Postmodern Interruption? 113 The Integrated Spectacle 116

The Integrated Spectacle: Spectacular Innovation

The Integrated Spectacle: Generalized Secrecy, Lies, and the Eternal Present

Simulacrum? Spectacle? Both or Neither?

The Social Algorithm as the Successor to the Simulacrum and the Spectacle

Network Spectacle and the Alienation from Self Spectacular Digital Labour Main Points

Conclusion Notes Bibliography