The national soda fountain guide

Front matter

All C<

NEW A

POST

PART I. THE How to Buy a Soda Fountain. 17

Care of the Fountain. 18

Fountain Decorations. 21

Advertising the Fountain. 23

Soda Menus. 27

Food at the Soda Counter. 29

Check Systems. 30

What a Beginner Should Attempt .. 33 Suggestions to Large Dispensers . :. 37

Naming a Drink. 41

Supplies and Accessories. 43

BUSINESS END.

What the Soda Water Business

Really Is . 46

Uniformity in Soda Products. 50

An All-the-Year Fountain. 55

The Day’s Work. 61

The Fountain at Christmas.. 81

Points on Operating. 83

How to Advertise .. 86

PART II. THE MIXING DEPARTMENT. Useful Tables. 91

Essences and Extracts (A Full Line

of Formulas). 93

Syrups (Formulas in Full for Plain

and Fancy Syrups). 97

Chocolate — Hot and Cold.102

Coffee —Hot and Cold.106

Tea—Hot and Cold.109

Added Ingredients — Foams, Color¬ ing, Whipped Cream.110

Ice Creams ...110

Water Ices, or Sherbets.114

Frappes.115

Crushed Fruits.117

PART III. THE DISPENSING END. Suggestions to Dispensers.121

Sundaes (A Full Line of Formulas) . 121 Glaces (A Full Line of Formulas) .. 125 The Citrus Fruits — the Lemon, the

Lime, the Orange.126

Egg Drinks (A Full Line of Formulas) 129 Malted Milk (A Number of Formulas) 131 Clams and Oysters (Directions for

Serving).133

Hot Drinks (A Full Line of Formu¬ las) .133

Some Malt Drinks.137

The Milk Shake.133

The Double Sundae .. .•.139

Prepared Punches.142

Carbonated Drinks.146

Oysters in Various Styles.147

Medicinal Preparations.151

The Mousse.153

The Layer Parfait.155

Numerous Formulas are given under all headings in Parts I and III. Under Part I full directions are given under the various headings outlined. Each head contains various sub-heads under which are given data or formulas, as the case may be.

to make the proper dis¬ crimination between quality and price. Many of the successful dispensers buy Lippincott apparatus not on a price basis, but because a Lippincott embodies in its con¬ struction all that the word quality signifies. These buy¬ ers distinguish between price and worth keeping the quality sign before the dollar mark.

(J Demand and get a soda foun¬ tain that will give complete satisfaction, that is All-Stone Construction, that contains the new and perfect u one-piece air-tight” insulation, that has the coarse and fine stream draught with positive stop, that dispenses quickly and economically, that saves ice, an apparatus that is a pleasure to operate, also

Lippincott Apparatus installed by the Markell Weston Drug Co., of Chelsea, Mass.

to behold. When you receive all this you have a lilPPlLLOfe

CJ You save your time and money by coming direct to us when you need a soda fountain. You will be treated with absolute fairness and with consideration, and you can have the satisfaction of knowing that we will try to satisfy your needs—not merely to take away your money.

€| We have a large variety of sizes and models of soda fountains that are made up in stock ready for prompt shipment. The six, eight and ten feet 11 Set Up All-Stone Construction ” Fountains are a big success as are the Union and Iceless kt Stock” models in eight, ten and twelve feet lengths. We also have on the floors of our showrooms a large number of more elaborate apparatus that are also ready for prompt shipment. If you want a fountain built to your own particular needs we can also satisfy you. Perhaps you know that most of the big fountains are built by us. It costs you nothing and does not obligate you to write us for catalogues and other information.

INCORPORATED Formerly Chas. Lippincott & Co., Established 1832

Manufacturers Soda Water Apparatus, Carbonators. Ice Shavers, Sundries

Philadelphia-New York

BE SURE

when you buy a Soda Fountain

THE SODA FOUNTAIN

ITS CARE AND MANAGEMENT

How to Make it Pay—Advice as to Buying a Fountain, and to Care for it Afterwards—Useful Tables—Formulas for Extracts, Syrups, Sundaes, Sherbets, Etc.—How to Make and Serve Popular Drinks.

INTRODUCTION

HISTORICAL AND RETROSPECTIVE

f 11 O THE student of social progress there is no more astonishing epoch in the ■*“ world’s annals than that era of scientific, technical and industrial develop¬ ment which began shortly after the close of the American civil war and has continued up to the present day. There is not a calling that has not been affected during that period, in some degree, by the scientific spirit and by the application of scientific principles; and in some industries the progress has been almost revolutionary. It is to be expected that the soda fountain industry, in all its branches, from the manufacture of fountains and their accessories to the dispensing of drinks in the splendid retail establishments of today, should have partaken in this wonderful development.

The generation which is growing up around us, accustomed to the ornate fountains and the delicious- combination of drinks dispensed therefrom, take these things as a matter of course, and do not, as a rule, ever pause to consider from what humble origin they have sprung. It will, therefore, be instructive as well as interesting to survey, in brief compass, the beginnings of the soda fountain business and trace it through its different periods of growth up to the present time.

The sine qua non of the business is carbon dioxide, or, as it is called by the laity, carbonic acid gas. It is the property possessed by this gas of being soluble in water in comparatively large proportions, especially under pressure and in the cold, and of imparting to water thus impregnated a pleasant and refreshing taste, that makes it so desirable an addition to beverages flavored with syrup, the juices of fruits and other substances grateful to the human palate. It is not too much to say that were there no carbonic acid gas there would be no soda fountains.

“Velco” Cocoa r *4oT

MARI'

has that rich, satisfying chocolate flavor that brings your customers back for more. Its strength and absolute purity make it the most economical and satisfactory cocoa for syrups, hot chocolate and

For All Fountain Purposes

In 5-lb. fancy canisters at 45c per pound A trial will convince you—sample gratis

H. O. Wilbur & Sons, Inc.

Philadelphia

IH

Philadelphia

WHEN YOU BUY

JUICE

You get the VERY BEST—made from luscious, full ripe, selected clusters of Concord grapes fresh from our Chautauqua, New York, vineyards daily in pressing time—Every process sanitary and up-to-date—Latest mechanical vacuum syphon system—Pasteurized in aluminum metal only—Fresh from the cluster to the bottle.

NABOTH GRAPE JUICE

has that deep purple color—heavy body—rich, natural grapey flavor—sure to please your customer.

Write us direct for proposition and discounts, or to our nearest distributor—

The Naboth Vineyards,

Brocton, New York

The discovery of carbon dioxide is by some authors attributed to Para¬ celsus, about the year 1520, but the proofs which they adduce in support of their contention are not conclusive. Van Helmont, the great Belgian chemist of the seventeenth century, recognized it as one of the products of the combus¬ tion of wood, and he conducted a number of experiments with it. Bergman, a Swedish chemist, in 1770 generated the gas from chalk by means of sulphuric acid and constructed an apparatus for generating it. At about the same time Black recognized it as a constant constituent of the air, and in 1776 Lavoisier discovered its composition. But it is with the name of the greast Priestley that carbon dioxide is most intimately associated. Priestley at one time lived in the English town, Leeds, next door to a brewery, and his attention was drawn to the large quantities of carbon dioxide, or “fixed air” as it was then called, which was generated in the process of malting; he conducted a wonderful series of experiments on the gas in the course of which he observed that it communicated “a pleasant acidulous taste” to water, so that he was able in a few minutes to make a “glass of exceedingly pleasant sparkling water, which could hardly be distinguished from very good Pyrmont or rather Seltzer water.” He further observed that “the pressure of the atmosphere assists very considerably in keeping fixed air confined in water. * * * I do not doubt therefore, but

that, by the help of a condensing engine, water might be much more highly impregnated with the virtues of the Pyrmont spring; and it would not be difficult to contrive a method of doing it.”

It is quite appropriate that Priestley should have come to America to live, when driven from England by religious persecution, for, while the delightful beverage which he invented had its birth in an English laboratory, it made its debut as a popular beverage in the United States of America, and so closely has the use of soda water been confined to the people of this country that it may be well called our national drink.

The experiments of Priestley and other European scientists had no direct commercial results. The scene now shifts to this country. About 1808, Townsend Speakman, a Philadelphia druggist, made some improvements on Priestley’s method, and manufactured carbonic acid gas from sulphuric acid and sodium bicarbonate. Speakman contrived a suitable apparatus and it may be that in this apparatus the first carbonated water ever produced in America was made. In 1810, a patent was granted to Simmons & Rundell, of Charleston, S. C., for charging water with carbonic acid gas.

The business began to grow. John Hart, an apprentice of Speakman, manufactured and sold carbonated beverages in Philadelphia during these early

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IHTAE! EEATOHEI

ZIPP’S CHERRI-O.

Beautiful Pump loaned with 10 gallons of Zipp's Cherri-o.

Attractive 4-color counter cards free.

Greatest repeater made.

Big profit earner.

Zapp 9 s Cirwfedl

Pure and wholesome.

Have richest, finest flavors made.

Sell quickly and make new customers.

^npp s

Free from any adulterant.

Have the taste of luscious ripe fruits.

Retain their flavors indefinitely.

Zipp’s Products are of the highest quality and are the result of the combined skill and knowledge attained after 25 years’ experience.

Guaranteed Under the Pure Food and Drugs Act.

TEa® mpp Mawllaefarniffll C®. g

W@@<fcnndl Aw., a □ o a

ZIPP’S ROOT BEER.

Handsome dispensing jar loaned with 12 gallons of Zipp's Root Beer. Most invigorating tonic ever scien¬ tifically blended.

Has many imitators—none as good.

To Users of Soda Fountain Glassware

We call your attention to our large and complete line of glassware for Soda Fountain use, including staples in this line such as Soda Tumblers, Sherbets, Ice Creams, Crushed No . 2 Fruit Bowls, Straw Jars, etc., and will be pleased to send you our complete catalog and price list of such ware, in which you will find many special items and novelties in addition to the staples above mentioned.

Lemon Juice Extractor With Seed Retainer

No. 3977. Saucer-Footed Sherbet, Optic 6% 02 ■ Also made Plain. Also made Flat Foot. Packs 14 dozen to bbl.

No. 20. Colonial Sanitary Straw- Holder, Packs 2% dozen to barrel.

No. 20. Sanitary Crushed Fruit Bowl, Packs 1% dozen to barrel.

Our large capacity makes it possible for us to give your orders immediate attention and prompt shipments can be made at any season

McKEE GLASS CO., - - Jeannette, Pa.

(MANUFACTURERS OF “PRESCUT” GLASS)

years. In 1832, John Matthews began the manufacture of soda water and soda water apparatus in New York. Matthews perfected generators of cast-iron lined with lead, in which he produced carbonic acid from marble dust and sulphuric acid, purifying the gas by passing it through water in a chamber, whence it was conducted into containers of cast-iron lined with tin. Arrived in these contain¬ ers, the gas was combined with water by agitation. The Matthews dispensing apparatus was simply a draft tube projecting above the counter, beneath which was an iron portable fountain encased in ice. Later, portable tank and draft tube were connected by means of a small coil of pipe placed in a crude ice-box.

Syrups and dispensing glasses were kept on the counter, uncovered or covered with netting to exclude the flies, no attempt being made at refrigera¬ tion of either. The number of syrups was limited, the smaller establishments confining themselves to four or five—lemon, vanilla, raspberry, strawberry and ginger. The larger establishments carried perhaps twice as many; a fountain owner who dispensed a dozen was regarded as having a “swell” trade.

In this primitive outfit the soda fountain had its beginning. The syrup bottles were afterward mounted in a sort of caster; later still, they were inverted, mounted in rings on a marble slab, and stopped from within by means of a valve on the end of a rod which projected through a hole in the top of the inverted, bottle. The Matthews form of generator, with improvements, has been used continuously since its invention, and manufacturers of car¬ bonic acid have also very generally adhered to the use of marble dust and sulphuric acid in the production of their gas. In the old days, druggists were forced to manufacture their own gas, but now they find it more convenient to buy this product in portable tubes.

The first marble soda fountain is said to have been patented about 1854. It was a counter apparatus, little more than a marble box, but was considered a wonderful affair. The soda business did not get its first real boom until the 70’s. It is said that, in 1874, Robert M. Green, at the semi-centennial celebra¬ tion of the Franklin Institute, Philadelphia, first made soda water into the popular food-drink by addition of ice cream, to which he gave the name of “Ice Cream Soda.” At the close of the Celebration, he was doing a business of $200 a day.

Coolers, couplings, stopcocks, draft tubes, faucets, and numerous other devices followed one another in rapid succession. In the draft tube alone, soda fountain experiments have found a fertile field. Scores of draft tubes have been patented, some of which were fearfully and wonderfully made. The craze for complicated devices eventually died out, and for the past thirty years the

THE ABOVE ILLUSTRATES A 10-FOOT SEALED FOUNTAIN, Ready to Ship

The SEALED FOUNTAIN closes tight, all four walls and bottom, keeps out warm air from the interior while retaining the cold air within. A VERITABLE ICE SAVER. The Sealed Fountain makes sanitary conditions, as no dirt or insects can effect an entrance. The plumbing inside is done at our works; all connections for waters and wastes are outside.

SHIPPED ASSEMBLED AND READY FOR USE

Seven different sizes of Carbonators, from twelve to three hundred gallons per hour, all automatic and producing highly carbonated water.

Puffer s Sealed Fountain and Faithful Car bona tor

THE BEST AND MOST ECONOMICAL TO OPERATE

- - THE=

THE PUFFER MANUFACTURING COMPANY BOSTON, MASS.

Please send catalogue

SEALED FOUNTAINS.

CARBONATORS.

Name.

Town.

State.

Puffer Manufacturing Co.

44-48 Portland Street BOSTON, MASS.

FACTORY: WINCHESTER, MASS.

BRANCH: ATLANTA, GA.

Pacific Coast Sales Agency

G. J. BECHT CO.

18 Geary St., San Francisco, Cal.

Save 25% of Your Ice Bill. Save 50% in Cost of Plumbing

BY PURCHASING A

PUFFER SEALED FOUNTAIN

(PATENT APPLIED FOR)

ALL STONE, METAL AND CORK CONSTRUCTION tendency has been towards simplicity. The introduction of liquified carbonic acid gas gave a great impetus to the soda water business. About 1840, Fara¬ day, the English physicist, first liquefied carbon dioxide. Again we are indebted to an Englishman for a discovery of great value to the soda water trade. In the very early days the small druggist had a generator of limited capacity, from which he charged portable tanks. The larger dealers used more capacious machines, which were usually attached to stationary fountains. The system was cumbersome and also demanded a considerable outlay of money. The introduc¬ tion of liquid gas changed all this. It saved the expense of a generating outfit, and was much more convenient to use. „ These points brought it into rapid favor and it is now very generally employed.

In the soda fountain industry, competition has always been keen. Every decade has sent manufacturers into the field. Some houses have risen, flourished, and still exist; others have fallen or become merged with larger concerns. Nearly all have done the business some good. Two or three of the pioneer names still remain before the public; most of them, however, are gone. The names of Gee, Morse, Dows, Bigelow, once prominent in the soda fountain industry, are almost forgotten now.

The soda water business is not an old business. The grocery business began when the first cave man gathered more wild berries than he could conven¬ iently consume, and so swapped the surplus for shells. We do not know when the first hut was contracted for, but carpenters have been doing business ever since. The first butcher subdivided a wild steer and traded steaks for the cur¬ rency then in vogue, and the cost of living probably was not very high. Printing is at least 400 years old, and if we accept the claims of the Chinese, it dates back more than 3000 years. The soda water business only covers a span of about 100 years, and is a mere infant in years as compared with most industries.

It is a sturdy infant, however. Most of its progress has been made under our own eyes. The business had its beginning in this country and it has developed within our boundaries with but little outside help. And when we look back and remember that the first marble apparatus was made in 1854; when we remember that there are citizens in every community who recollect the day the first soda fountain “came to town;” when we recall that small white marble box and contrast it with the splendid apparatus of lustrous onyx and glittering: silver that adorns the modern store we can but feel that this native industry stands today as a magnificent monument to American pro¬ gressiveness and pluck.

The Victoria Brand of

Pure Crushed Fruits

AND

Concentrated Juices

A standard line, unequalled in Purity and Excellence. The very Fresh Fruits themselves could not be more Prominent in flavor than our products.

Guaranteed to give entire satisfaction throughout as to their supreme quality, and will eventually increase your Fountain receipts.

Our prices are very reasonable, in fact, we might say, so reasonable, at the end of a year’s time you will have saved quite an item in the purchasing of this line of products for your Fountain.

The following are a few of our numerous Fruits of which we make a specialty:

STRAWBERRY

RASPBERRY

GRAPE

PINEAPPLE

LEMON

ORANGE

CHERRY

WRITE FOR PRICES

Victoria Fruit Products Co.

547 Grand Street :: :: Brooklyn, N. Y.

The most astonishing feature in connection with the history of soda water is the education of the public in the matter of patronizing the fountain. In the early days the patronage was confined almost exclusively to women and children; when men frequented the stands it was in the company of ladies whom they invited to take a drink, or when they desired a “pick-me-up,” one of the essential ingredients of which was brandy or whiskey, and euphoneously desig¬ nated as a .“stick,” the desire for which was expressed by a knowing wink to the soda clerk. But this has all changed; today everybody, men, women and children, natives and foreigners, patronize the fountain, and the “stick” has been relegated to the Limbo of forgotten things.

Another development of great moment has been the introduction of hot drinks at the soda fountain. Formerly the soda fountain department of every establishment remained idle during the autumn and winter months, not only earning nothing during this period, but becoming an expense on account of the time and labor required to keep it clean and in a presentable condition. It wa9 about the year 1888, we believe, that a suggestion was made in the National Druggist to utilize the apparatus for serving hot drinks. This caught the eyes of an eastern manufacturer and resulted in the construction of an apparatus for serving hot soda, thus converting the department into a remunerative side line by making it available all the year around. People now found that a glass of cold soda or ice cream soda was as good a thing in winter as in summer, and thus the- introduction of the hot-soda apparatus has served to increase the sale of cold drinks.

The soda-fountain has, therefore, become not only a great and lasting institution in itself, but it constitutes the most profitable side line which the druggist can carry. Many druggists are aware of this and they are developing the fountain department to the utmost; others are not making their fountains do the business they should; and, again, there are others who have no fountain but who, although knowing its capabilities, are reluctant about putting one in, because they are frightened at the multiplicity of details in the soda fountain trade. Now there is no question that the soda fountain business is a big busi¬ ness, and that nobody can plunge blindly into it and expect to make a success of it without giving it study and attention. But, fortunately, the details are easily mastered, for there are general principles underying the soda business just as there are general principles underlying the art of pharmacy; and, these principles once understood and acquired, their application is easy. We believe, therefore, that a work treating of the subject on broad lines and which shall at the same time embody information valuable to the successful operatoi and the

Perfection Coolers Lead

_COOL£B.

Style 7-B.

Because they are made under Patents that pro¬ duce a Cooler second to none—a Cooler constructed on Sanitary principles which keep the contents pure , cold , uncontaminated.

The Perfection Cooler is invaluable as a dispenser and has been the means of making big money for druggists and retailers in soft drinks.

No other style of Cooler on the market embodies the perfec¬ tions of the Perfection Cooler.

Style 1 5.

PLACE, YOUR ORDERS NOW

if you desire deliveries when needed. Do not delay.

Our new, model, up-to-date factory manufactures all kinds of Coolers, especial attention being given to new and individual models for special occasions.

We offer the trade every variety of high-grade Coolers—for Cider, Orangeade, Lemonade, Grape Juice, Coca Cola, Spring Water, soft drinks, and other beverages.

AsK your Jobber for Prices and our New 1913 Catalog, or write us direct to Dept. A.

PERFECTION COOLER CO.

GENERAL OFFICES AND FACTORY, STOUGHTON, MASS.

Canadian Offices and Factory: 21 Alice St., Toronto, Canada beginner alike will be welcomed by the entire trade; and it is for this reason that we offer our readers this, our practical guide and formulary for the soda fountain. We have divided it, for convenience of perusal and reference, into three parts. Part I is devoted to the business side of the fountain and offers a number of valuable suggestions, based largely upon actual experience. Many of the ideas advocated in this section are in use at the most successful fountains operated in different parts of the country. In parts II and III we give, in addition to many pertinent hints and suggestions, a large number of recipes and formulas. We have taken pains to avoid such formulas as only expert chemists could handle, such as contain rare or dangerous ingredients and such as are likely to bring the dispenser in conflict with the pure food laws.

— sas®

Attractive Equipment and Fixtures go far toward profitable business in Soda Fountain Trade

Attractive and Truly Artistic Effects are secured by use of “Wheeling Ceilings” and Sidewalls. The designs are arranged in strict accordance with Architectural styles, and enable the owner to finish his rooms or buildings according to his taste. Wheeling Metal Ceilings are Fire-proof, Dust-proof and Sanitary; Permanent, Very Reasonable in Cost and truly Economical. “Cleanliness is next to Godliness”—and Wheeling Ceilings help materially. Drawings and Estimates gladly submitted. No charge nor obligation. Folios of Designs and Installations mailed upon request. Write the nearest office.

Wheeling Corrugating Company. WheelMYA.

BRANCH OFFICES AND STORES:

NEW YORK CHICAGO PHILADELPHIA

ST. LOUIS KANSAS CITY CHATTANOOGA

Also Sales Offices: DALLAS, DETROIT, LOS ANGELES, PORTLAND, SALT LAKE CITY, SAN FRANCISCO and SEATTLE

THE ALLEN SELL-MORE BEVERAGE COOLERS AND DISPENSERS

Expert Salesmen

FOR

BUTTERMILK, ICED TEA, GRAPE JUICE, MILK, Etc.

WylTCH ’EM COAX SALES.

Two-Beverage Cooler.

Sectional View, Showing Construction,

Beautiful snow-white glass enamel panels with fired royal-blue letters insure a refreshing and pleasing appearance that will not wear off. Insulation quadruple with cork filling and enamel heat deflectors. Can be iced with one piece. Beverage compartments sanitary stoneware.

Sell-More Coolers soon pay for their cost. Your jobber can supply you. If not, give us his name. Jobbers should order season’s requirements now.

Inquire about our new SELF-FILLER WATER COOLER.

Automatic Valve keeps it full.

THE ALLEN FILTER CO., - - - TOLEDO, OHIO.