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Ads and Sales: A Study of Advertising and Selling from the Standpoint of the New Principles of Scientific Management

Name: Ads and Sales: A Study of Advertising and Selling from the Standpoint of the New Principles of Scientific Management
Author: Herbert Newton Casson

Herbert Newton Casson

Read by Kriti Dwivedi, William Allan Jones, KimberlyB, CJem98, Paul Brian Stewart, Logan Lorenz, ahinsa and TR Love · LibriVox · public domain · Archive.org recording · License

Chapters

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Preface (2:36)
Can the Principles of Efficiency Be Applied to Sales? (13:13)
Efficient Salesmanship (14:20)
A Sales Campaign - How to Start It (20:56)
Face to Face Salesmanship (19:05)
The Evolution of Advertising (20:06)
The Weak Side of Advertising (11:29)
The Principles of Efficiency Applied to Advertising (11:17)
The Building of an Advertisement (16:25)
An Analysis of Current Advertising, Part 1 (19:34)
An Analysis of Current Advertising, Part 2 (22:15)
An Analysis of Current Advertising, Part 3 (21:23)
An Analysis of Current Advertising, Part 4 (17:53)
The Future of Advertising (13:36)
Public Opinion (16:00)
The Professional Outsider (12:46)